Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. - Wikipedia
Topics comes under Digital Marketing.
Digital Marketing Fundamentals
- Understanding the Digital Marketing
- What is Digital Marketing
- Type Digital Marketing Channels
- Digital Audience and Behavior
- Digital Marketing Benefits
- Digital Marketing Tools & Techniques
- Understand Digital Marketing Strategy
Website Planning Maintenance
- What is Domain?
- Web Hosting?
- How to Choose a Domain Name
- Understanding Websites
- Understanding Type Website
- Server information
- Pages, Post, Category Creation
- Website Maintenance
- On page Guidance
Trend and Keyword Research
- Keyword research and analysis
- Types of keywords
- Tools used for keyword research
- Competitor website analysis
- Choosing right keywords to the project
- landing page keyword research
- KEI Analysis for off page
Introduction SEO
- How Search Engine works?
- SEO fundamentals & concepts
- Understanding the SERP
- Google Processing
On Page Optimization
- URL Structuring, Folder Naming
- Content Optimization
- Meta Element Optimization
- Heading Tag Optimization
- Image Optimization
- Link Optimization
- Sitemap Files Creation and Optimization
User Experience
- Site Load Speed Optimization
- Mobile Friendly Website Optimization
Technical SEO Optimization
- Canonical Optimization
- Robots.txt File Creation and Usage
- Error Page Optimization
- Duplicate Issue
- Broken Links
- Text to HTML Ratio
Off Page Optimization
- About Backlinks
- Difference Between Do-Follow and
- No-Follow Backlinks
- Quality Backlink Factor
- Guest Blogging Link Building
- Infographics Link Building
- Business Listing Link Building
- Directory submission
- Social bookmarking submission
- Search engine submission
- Web 2.0 submission
- Article submission
- Forum submission
- PPT submission
- Classified submission
- Blog Posting and Commenting
- Press Release Distribution
- Discover Competitor Backlinks
- Q/A Link Building
- Link Acquisition Techniques
SEO Algorithms Updates
- Understanding Google Panda Update
- Understanding Google Penguin Update
- Understanding Google Hummingbird Update
- How to Save your Site from Manual Penalty
PPC Advertising
- Pay Per Click Overview
- Overview of Pay-Per-Click
- How Pay Per Click Works?
- Pay Per Click Bidding Model
- Pay Per Click Advertising Tools
Google AdWords
- Adwords Fundamentals
- Understanding the value of online advertising
- Benefits of online advertising and Ad-
- Words
- Google's advertising networks
- Where your ads can appear
- The quality of your ads
- What you pay
- Setting up an AdWords campaign
Google AdWords
- Choosing a campaign type
- Structuring your campaign
- Targeting your audience
- Setting bids and budgets
- Creating ad groups
- Tools to plan a campaign
- Creating Search Network only campaigns
- Creating Display Campaigns
- Creating Shopping Campaign
- Creating Video Campaign
- Creating Universal App Campaign
- Web Analytics Integration
- Measuring and optimizing performance
- Measure your results
- Tools to measure your performance
Bing Ads
- Bing Ads Center Overview
- Introduction to campaigns, ad groups
- and importing campaigns
- Writing an effective ad
- Choosing keywords
- Bidding and traffic estimation
- Types of Ads
- Business Location Visits Ads
- Website Conversion Ads
- Phone Call Ads
- Understanding App Campaigns
- Understanding & Creating Dynamic Ads
- Product Ads Campaigns
- Verify that you own your URL on the
- Bing Webmaster Tools website
SMO Intro
- Understanding Social Media Channels
- Why Care about Social Media?
- How Social Media Marketing is
- Different from Others
- Social Media Algorithms
Facebook Optimization
- Facebook Profile Vs Business Page
- Facebook Business Page
- Create Effective Page Timeline
- Setup Preferred Audience
- Setting & Privacy Policy
- Page Merging, Page Role
- Spam Commenting
- Groups and Create Followers
- Create Effective Post on Page Timeline
- Get Like. Share, Comment
Twitter Optimization
- Introduction to Twitter
- Creating strong profiles on Twitter
- Followers, ReTweets, Clicks,
- Conversions, Hashtags
- Product brand promotion and activities
- How to measure the influence?
- App installs and engagement
- Advertising on Twitter
LinkedIn Optimization
- What is LinkedIn?
- Individual profile Vs. Company profile
- Database management and
- lead generation
- Branding on LinkedIn
- Marketing on LinkedIn groups
- LinkedIn advertising
Youtube Optimization
- Channel creation
- In display ads
- In-stream ads
- Video app install promotion
- Video shopping promotion
Pinterest Optimization
- What is Pinterest?
- How brands use Pinterest
- Creating a Pinterest Account
- Customizing the Profile
- Pinterest Strategy
- Boards on Pinterest
- Pins and Links
- Generating Engagements
- Using Info Graphics
- Integrating Pinterest in Site
- Engagement Metrics for Pins
Google Plus
- Features
- Tools & Techniques
- Google Plus: Circles | Hangouts |
- Stream
- Google Plus goes Mobile
Introduction
- Introduction to social media marketing
- Understanding the past and present
- How social media can influence
- marketing strategies?
- What is viral marketing and its,
- significance in the current world?
Facebook Advertising
- What is Facebook Advertising
- Types of Promotions
- Audience Targeting
- Advanced Audience Targeting
- Bidding Strategies
- Ad Formats
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
Twitter Ads
- Twitter Analytics
- Twitter Advertising
- Types of Campaigns
- Audience Targeting
- Bidding Strategies
- Reporting
LinkedIn Ads
- Creating company page
- Customization of page
- Types of Campaigns
- Posting on LinkedIn Page
- Audience Targeting
- Bidding Strategies
- Advertising in LinkedIn
Local Business & Listing
- Google places optimization
- NAP (Name Address Place)
- Citations
- Using H card
- Local SEO
Content Marketing
- Introduction to Blogs
- Setting up your own blog
- The importance of SEOs
- Content curation & the art of content
- planning
- Creating a compelling personality for
- your content
- How to monetize your blog
Mobile Marketing
- Importance of mobile marketing
- in current scenario
- Fundaments of mobile marketing
- Forms of mobile marketing
- Geo-targeting campaigns for mobile
- Measuring and managing a campaign
- App & Web - Mobile advertising
- Content marketing
- Mobile targeting and segmentation
- SMS marketing
- Case Studies on App advertising
Video Marketing
- Importance of video marketing
- Understanding video campaigns
- Types of YouTube Ads
- In-display and In-stream ads
- Using YouTube for businesses
- YouTube marketing strategies
- Video Ad groups
- Targeting options
- Understanding bid strategies
- Bringing visitors to your website
Web Analytics (Google)
- Getting started with Google Analytics
- Navigating Google Analytics
- Traffic Sources
- Content
- Visitors
- Goals & Ecommerce
- Actionable Insights and the Big Picture
- Live Data
- Demographics
Email Marketing
- Familiarizing with Various Types of
- Email Communications
- Inbound Emails Vs. Outbound Emails
- Elements of Marketing Emails
- Email Marketing Content Planning
- Building Email Lists
- Email Marketing Platform
- Choosing the Right Email Platform
- Email Marketing Plan
- Email Marketing Campaign Creation
- Creating Dynamic Email Campaign
- Creating Campaign With AB testing
- Measuring Email Campaign’s Success
ORM
- Brand Building
- Promoting Brand Awareness
- Brand Building Tools & Apps
- Positive Negative Brand Building
- Rebuilding Brand Image
Affiliate Marketing
- Understanding Affiliate Marketing?
- Advertiser Network
- Advertise your products via Affiliate
- Programs
- Publisher Network
- Choosing the Right Publishing Platform
- Making Up an Affiliate Marketing Website
Website Monetization
- Google Adsense Fundamentals
- AdSense Approval Process
- Adsense Account Interface
- Adsense Optimization Best Practices
- Setting Up your Mode of Payment
- Reporting
- Beware of Adsense Account Warning &
- Suspension
No comments:
Post a Comment